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Someone to check-in whenever they need it.
Herbie calls your loved one, asks how they’re doing, and listens. If they mentioned their knee hurt yesterday, Herbie asks about it today.
The personalassistant for seniors.The personal assistantfor seniors.
Herbie reminds them, helps them, answers their questions, and listens - even on the days you can't.
As seen in
Why Herbie exists
Because you can’t always be there -but now someone always can be.
What Herbie does for them
Four ways someone is always there.
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Nothing falls through the cracks
Medications at 10. Dr. Herb at 2. Herbie reminds them, every time. And when they can’t remember their cardiologist’s number or when their grandson’s birthday is — they just ask.
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They get help wheneverthey ask
The stuff they’d normally call you about at 2pm on a Tuesday when you’re in a meeting — a confusing bill, a login code, what time Walgreens closes. Herbie handles it, as many times as they need.
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You’ll know if something’s wrong
After every call, you get a short text. How they sounded. What came up. And if something seems wrong — you’ll know immediately.
Join the waitlist
Some days you can’t call.Make sure someone does.
We’ll let you know when Herbie is ready.
We'll only email you about Herbie.
Don’t take our word for it
Watch Herbie in action.
0:00 / 0:00
About 100 seconds.
Or meet Herbie yourself.
How it works
You set it up.They answer the phone.That’s it.
Step 01: You sign up and tell us about them
name, number, call times, medications, important info
Step 02: Herbie calls them tomorrow
Step 03: You get a text after every call
Step 04: They can call Herbie anytime
A quiet promise
Herbie isn’t here to replace you. They’re just making sure someone checked on them today.
You’re still their kid. You still matter the most. This just means the days you don’t get to call — and there will be days — they aren’t sitting alone wondering if anyone was thinking of them.
What you see
A call for them.A note for you.
The voice is for them. The record is for you — a short note after every call and reminders that actually run.
Summaries
Margaret·Tuesday, April 22
She sounded bright today. Mentioned her knee felt better after yesterday’s rest. Confirmed she took her blood pressure pill after the morning reminder.
- Duration
- 6m 12s
- Mood
- Bright
- Topics
- KneeMeds
Reminders
Today
- 10:00 AMBlood pressure pillConfirmed
- 2:00 PMDr. Alvarez follow-upScheduled
- 6:00 PMCall SarahUpcoming
Pills at ten. Appointment at two. You’ll know it got done.
Nothing to set up
Their phone rings. They answer.That’s the whole onboarding.
No app to download. No WiFi to reset. No Bluetooth. No new gadget on the counter. The phone they’ve had for fifteen years — a number they already know how to answer.
- Works on any landline, flip phone, or smartphone
- You pick the times — they just pick up
- They don't have to learn a single new thing
- Cancel anytime — they'll never know you were nervous
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Incoming call
Herbie
mobile| Criterion | Herbie | Device assistants |
|---|---|---|
| Hardware required | None | $99–$249 |
| WiFi required | No | Yes |
| Setup by the parent | None | Required |
| Works on their existing phone | Any | No |
| Works away from home | Anywhere | Home only |
| Initiates contact | Herbie calls them | Passive only |
Join the waitlist
Some days you can’t call.Make sure someone does.
We’ll let you know when Herbie is ready.
We'll only email you about Herbie.
More details
Herbie is a phone-based, full-service assistant for our elders.
When you can’t be there, Herbie is — on both sides of the telephone.
Herbie calls them
Daily check-ins
Every morning, Herbie calls to see how they're doing. Asks about their day. Listens. So someone reached out, even on the days you couldn't.
Reminders
Prescriptions, appointments, birthdays. Herbie calls at the right time and brings them up naturally — never as a robotic list.
Post-call summaries
After every call, you get a short summary. How they sounded. What came up. Anything worth knowing.
They call Herbie
Family memory
Doctor numbers, addresses, insurance details, family birthdays. They ask Herbie, Herbie answers.
In-the-moment help
Stuck on a 2-factor login? Confused by a bill? Herbie walks them through it, patiently, as many times as they need.
Web search
Weather, news, store hours, recipes. Anything they'd Google — they just ask.
Spam monitoring
Herbie screens unknown callers so the only voices on the other end are ones they trust.
Family dashboard
One place that holds the whole picture. Call history, mood trends, upcoming reminders, the full information profile.
Email monitoring
Herbie watches their inbox for what matters — appointments, prescriptions, suspicious messages — and flags it for you.